December gives you so many different directions for your social media content. You have the holidays, year-end celebrations, giving, gratitude, time with family and friends and a natural opportunity to look back at what happened during the year and ahead to what’s coming next.
It’s also one of those months that can get away from you quickly. There are holiday parties, client events, year-end deadlines, travel, vacations and everything else that gets packed into a few short weeks. Having some content planned in advance can make December much easier, especially because you already have so much material from the year to work with.
Your calendar, photos, client conversations, LinkedIn posts, articles, presentations, events and experiences can all become December content. You can revisit some of your best ideas from the year, share what you learned, recognize people who made an impact on you and create more personal content around the holidays. Here are some ideas you can use to deck the halls with your social media content throughout the month.
Look Back at Your Year
Year-in-review content is one of the easiest places to start because you already have 11 months of material. Go through your calendar, photos, LinkedIn posts, articles, presentations and events from the year and see what stands out. You’ll probably find moments and experiences you completely forgot about.
You could share your favorite professional moment of the year, a project that meant a lot to you, something new you tried, an event you loved attending, a place work took you, a relationship you developed or something you learned along the way. You could also create a month-by-month recap using photos or choose five or 10 moments that tell the story of your year.
Companies can create a year-in-review post or carousel featuring moments from across the organization, including client events, new hires, promotions, community involvement, speaking engagements, office celebrations and other highlights. Another option is to ask people across the organization to contribute their favorite moment from the year and use their answers to create a series.
Share What You Learned This Year
Some of the best year-end content comes from reflecting on what the year taught you. Think about the conversations you had, the work you did, the people you met and the things you tried. Consider what you understand better today than you did in January, what changed the way you approach your work, what advice stayed with you and what a client, colleague or mentor taught you.
You could write about one lesson in depth or create a list of several things you’re taking with you into the new year. These posts can be professional, personal or a combination of both, depending on what feels natural to you.
For a company page, ask several people to contribute one lesson from the year. A law firm could ask lawyers from different practices what they learned from clients, what changed in their industries or which issues became more important during the year. The different perspectives can give you enough material for several posts instead of trying to fit everything into one year-end recap.
Look Ahead to 2027
December is also a natural time to talk about what you’re watching for the coming year. There will be plenty of generic prediction posts, so focus on what you’re actually seeing in your work and hearing in conversations.
Think about what clients are starting to ask about, which topics are appearing more often in your industry, what companies are preparing for and which developments from 2026 are likely to continue into 2027. You can turn one of those ideas into a post or create a short series featuring several things you’ll be watching in the new year.
You can also make this more personal by sharing something you want to spend more time doing professionally next year, a skill you want to develop, a relationship-building habit you want to continue or an area where you want to become more involved. Organizations can turn this into a series by asking leaders across different practices, industries or departments what they’re watching in 2027.
Create a “12 Days of” Content Series
December is perfect for a “12 Days of” series, and you can adapt this idea to almost any industry or personal brand. The key is choosing a theme that connects to what you know and what your audience would actually find useful.
A lawyer could create 12 Days of Business Development Tips, 12 Days of LinkedIn Tips, 12 Days of M&A Insights, 12 Days of Employment Law Tips, 12 Days of Litigation Lessons or 12 Days of Tips for General Counsel. A company could create 12 Days of Our People, 12 Days of Client Tips, 12 Days of Giving, 12 Days of Community Impact, 12 Days of Our Favorite Moments From 2026 or 12 Days of What We’re Watching in 2027.
You can publish one each day, spread the series throughout the month or put all 12 ideas into a carousel or article. Another option is to involve other people by asking 12 colleagues, clients or contacts to each contribute one idea, tip, lesson or recommendation. That gives you a collaborative series while also giving you opportunities to highlight people in your network.
Keep the material when the series ends because those 12 ideas can continue working for you. They can become an article, newsletter, presentation, downloadable guide, short videos or individual posts you revisit next year.
Thank the People Who Were Part of Your Year
December gives you a natural opportunity to recognize people who made your year better, and specific stories tend to be much more meaningful than a broad year-end thank-you message.
You could write about a mentor who gave you helpful advice, a colleague who helped you through a challenging project, someone who introduced you to an opportunity, a client relationship you value or a professional friendship that grew during the year. Think about the people whose names may never appear in the big announcements but who had a real impact on your year.
Organizations can spotlight employees, clients, alumni, community partners and others who contributed to the year. You could also create a series by asking people on your team to name someone they’re grateful to have worked with this year and explain why. That gives you content while also recognizing people in a much more personal way.
Make Giving Part of Your December Content
GivingTuesday is at the beginning of December, which makes giving and community involvement a natural theme throughout the month. If you support a nonprofit, use your platform to help people learn more about the organization, the people it serves and the work it’s doing. Share why you became involved and ways others can learn more or participate.
Companies can highlight charitable partnerships, volunteer programs, pro bono work, nonprofit board service and employee-led initiatives. You can also spotlight the people doing the work instead of making the organization itself the center of every post.
Giving can also mean sharing something useful with your audience. A checklist, template, guide, reading list, collection of resources or some of your best advice from the year can make a great December post. Your knowledge, network, time and platform can all be ways of helping other people.
Share Your Holiday Traditions
Holiday content gives people an opportunity to get to know you beyond your professional bio. Share a tradition you look forward to every year, a favorite holiday recipe, a place you visit, something your family does, a favorite movie or song or a photo that has a story behind it.
Companies can ask employees to share their traditions and celebrations, which can work especially well for organizations where people celebrate different holidays. You could create a series featuring holiday traditions from different offices or team members and ask about favorite foods, family traditions, music or ways they spend time during December.
The people within your organization can give you much better holiday content than a generic seasonal graphic. Their stories, photos and traditions help show some of the personalities behind the company.
Celebrate the Holidays Thoughtfully
December includes several major holidays and observances, including Hanukkah, Christmas and Kwanzaa, along with other religious and cultural traditions celebrated by your employees, clients and communities.
If you’re creating holiday content for an organization, involve people who actually celebrate the holiday when possible. Employee stories, traditions, photos and memories can make the content much more personal. For an individual account, you can share what a holiday means to you or how you celebrate if that’s something you’re comfortable posting.
There’s also plenty of room for lighter holiday content. Office decorations, holiday parties, ugly sweater photos, team gatherings, baking, gift exchanges and other seasonal moments can give people a glimpse of the people behind the work while adding some variety to your feed.
Share Your Best Content From the Year
December is a great time to bring some of your strongest content back. Look at which LinkedIn posts generated the most conversations, which articles people spent time reading, which newsletters performed well and which topics clients kept asking you about.
You could create a roundup of your most-read articles of 2026, share several of your favorite LinkedIn posts or put together a list of resources your audience may have missed. You can also take your best tips from several pieces of content and turn them into a new carousel or year-end guide.
Another option is to revisit something you wrote earlier in the year and add what you know now. Maybe you wrote about an issue in February that developed significantly over the following 10 months. Bring the topic back and talk about what changed. This gives existing content a longer life while giving your audience something new.
Share Your Favorite Things From the Year
December content can also include the things you genuinely enjoyed during the year. Create a list of favorite books, podcasts, restaurants, apps, travel destinations, newsletters, shows or other recommendations.
You can make the list completely professional by sharing your favorite business books, industry resources or podcasts, or mix work and personal recommendations. These posts can be especially good conversation starters because people tend to respond with their own favorites and recommendations.
Companies can turn this into team content by asking employees to contribute one favorite from the year. You could create a reading list, podcast list, restaurant guide or holiday gift guide based on recommendations from people across the organization.
Show What December Looks Like Behind the Scenes
There’s a lot happening behind the scenes during December that can become content, so remember to take photos while you’re actually doing things. Holiday parties, client events, team lunches, volunteer activities, office celebrations and year-end meetings can all give you material.
If you’re traveling, speaking or attending events, document some of that too. You can use one photo immediately and save others for later. You may also find that candid photos from ordinary moments feel more natural than highly produced images.
The photos you take in December can continue to be useful next year. A team photo can become recruiting content. An event photo can accompany a post about relationships. A volunteer photo can be used when you talk about community involvement. Build a library while you’re already doing these things.
Use December for Relationship Building
December gives you plenty of natural reasons to reconnect with people. Send a personal holiday message, thank someone for something they did during the year, ask a former colleague how they’re doing, congratulate someone on a successful year or make an introduction you’ve been meaning to make.
Holiday parties and client events also give you opportunities to see people you may not encounter regularly. Look at who will be attending and think about a few people you’d especially like to reconnect with while you’re there.
Your content can help with relationship building too. If you publish a year-end article that would be particularly useful to a client or contact, send it directly with a personal note. If someone contributed to a post or inspired an idea you wrote about, send it to them. Those small interactions give you more reasons to stay connected.
Highlight Your People
December is a great time to recognize the people behind your organization and some of what they accomplished during the year. Spotlight someone who had a big year, welcome people who joined during 2026, celebrate promotions or recognize teams that worked together on something meaningful.
You could create a “People Who Made Our Year” series and feature different employees throughout the month. Ask each person about something they’re proud of from 2026, a favorite memory and something they’re excited about in 2027. Their answers can become individual posts, short videos or a larger year-end feature.
For recruiting and employer branding, you could also create a “Why I Joined” or “My First Year Here” series featuring people who joined during the year. This celebrates your team while giving prospective employees a more personal look at your organization.
Turn Your Year Into Numbers
Year-end statistics can make good content when the numbers tell an interesting story. A company might share how many people joined the organization, how many offices participated in a volunteer initiative, how many hours were contributed to pro bono or community work or how many events the team hosted.
Individuals can have fun with this too. Think about how many cities work took you to, speaking engagements you had, articles you wrote, books you read, events you attended or coffees you had with clients and contacts. Choose numbers that say something about your year and add enough context so people understand why they were meaningful to you.
This can work particularly well as a visual post or carousel because each number can tell one small part of the larger story of your year.
Create Content From Your Year-End Client Conversations
Your December conversations can give you a head start on next year’s content. Pay attention to what clients and contacts are asking about as they prepare for 2027, and write down the questions that keep coming up.
Look for patterns in what people are planning for, concerned about or spending more time discussing. Those conversations can become January articles, LinkedIn posts, webinars, client alerts and newsletters.
You can also use some of the ideas immediately with a post about what you’re hearing from clients heading into 2027 or several issues that are already coming up in year-end conversations. Content based on real conversations tends to be useful because you already know people are interested in the topic.
Give Your Audience Something Useful for January
December is a great time to create content that helps people get ready for January. Think about a checklist, template, planning guide or list of questions your audience can save now and use when they return after the holidays.
A lawyer could create a year-end legal checklist for clients. A business development professional could create a January relationship-building checklist. A marketer could share a content planning worksheet, while a consultant could offer questions leaders can use in their first planning meeting of the year.
You can also create a post around what someone can do during the first week of January to get the year started well. This type of content has a longer life because people can save it in December and return to it when they’re ready to use it.
Use December Holidays and Observances as Content Prompts
The December calendar gives you a mix of meaningful observances, major holidays and lighter seasonal moments. GivingTuesday on December 1 can be used to highlight nonprofits, charitable initiatives, volunteer programs and pro bono work. International Day of Persons with Disabilities on December 3 can support content about accessibility and relevant organizational initiatives, while National Cookie Day on December 4 can be a fun excuse for recipes, office photos or a team cookie exchange.
Hanukkah begins at sundown on December 4 in 2026 and continues through December 12, giving those who celebrate an opportunity to share traditions and stories. International Volunteer Day on December 5 can highlight employees and community partners involved in volunteer work, while Human Rights Day on December 10 may be relevant for organizations whose work or community involvement connects to human rights.
Later in the month, the first day of winter on December 21 can inspire seasonal content, followed by Christmas Eve on December 24, Christmas Day on December 25 and the beginning of Kwanzaa on December 26. New Year’s Eve on December 31 is a natural time for a year-in-review post, a thank-you to your community or a look ahead to what you’re excited about in 2027.
You can also work in lighter December content around holiday parties, winter activities, gift guides, favorite holiday movies and music, office traditions, seasonal food and travel. Choose the dates and themes that fit naturally with you, your organization and your audience instead of trying to create a post for every observance on the calendar.
Build a December Content Calendar Around a Few Core Themes
If all of these ideas feel like a lot, choose a few themes and spread them across the month. You might combine year-in-review content with holiday traditions, giving, a 12 Days of ___ series, employee spotlights and a few posts looking ahead to 2027. Another person might focus on client insights, favorite resources from the year, relationship building and a year-end checklist.
You can also use one idea in several ways. A year-in-review article can become a LinkedIn post and carousel. Your 12 Days of ___ series can become a newsletter. Employee holiday traditions can become individual social posts and then a larger holiday feature. A 2027 trends article can give you several shorter posts for December and January.
Planning this way makes December content much easier because you’re building around a handful of larger ideas and finding multiple ways to use them.
Give Yourself a Head Start on January
As you look back at 2026, pay attention to the ideas you want to carry into the new year. Save the client questions you keep hearing, write down the trends you want to follow, make a list of people you want to reconnect with and look at which posts and articles generated the most conversations.
You can also use some of the quieter time toward the end of December to create a small bank of January content. Draft a few posts, update your LinkedIn profile, make a list of article ideas or map out the first few weeks of your content calendar. Even having a handful of ideas ready can make returning after the holidays much easier.
December gives you the chance to do several things with your content at the same time: celebrate the year you had, recognize the people who were part of it, share useful information, show more of the people behind your organization and start thinking about where you want to go next. There’s plenty happening around you already, so use those moments, conversations, photos and experiences to create content that feels like you and gives your audience something worth reading.
‘Tis the season!
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