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Judge Subramanian: “Hula Hoop” May Be A Generic Descriptor Of The “Thing Itself,” Not Protectible As A Trademark

Judge Subramanian: “Hula Hoop” May Be A Generic Descriptor Of The “Thing Itself,” Not Protectible As A Trademark

by Hutchinsons Law | Sep 22, 2026 | Law

In an opinion Friday, Judge Subramanian denied toymaker Wham-O’s renewed motion for an ex parte temporary restraining order against a slate of anonymous online sellers marketing “Hula Hoop”-labeled products, holding for the second time that Wham-O...

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