Marketing Roundup: Optimizing Content For AI Answer Engines, Revamping Your Operating Model, And More

As part of the Legal Marketing Association’s (LMA’s) partnership with Above the Law, we round up insights and intel from Strategies & Voices, LMA’s official online publication dedicated to the craft of legal marketing.

This edition provides a framework for optimizing content for AI answer engines, explains why your operating model may need a revamp, reveals the practical ways AI is reshaping legal marketing, and shows how a well-implemented CRM can help you rethink relationships and business development efforts.

A Practical Framework for Optimizing Your Firm’s Content for AI Answer Engines

By Monica Malcotti

In this follow-up to Merc Smith’s “AEO: What Legal Marketers Need to Know, Beyond Digital Roles,” Monica Malcotti provides a practical framework for optimizing content for AI answer engines. Learn what action items can be implemented in the near term to ensure your firm becomes the one AI engines cite by default.

Read the full article.

Your Team Isn’t the Problem. Your Operating Model Is.

By Joel Wirchin

Law firm marketing directors should think twice before they hire more people to fix a bottleneck. Joel Wirchin says the real issue is a reactive, team-based structure trying to absorb unpredictable demand. He also explains how to undertake the operational shifts that will give your firm a competitive edge.

Read the full article.

AI Isn’t Taking Your Job — It’s Rewriting It

By Kali Hammond, Dan Pulka, and Mike Vallebuona

How is AI reshaping legal marketing in practical, day-to-day ways? In the latest episode of the LMA Podcast, hosted by the PR and Communications and Marketing Technology Shared Interest Groups (SIGs), Kali Hammond sits down with Dan Pulka and Mike Vallebuona to move past the “AI is changing everything” narrative and focus on what’s actually working for legal marketing teams today.

Listen to the episode.

Beyond the Spreadsheet: How a CRM Can Help You Rethink Business Development

By Agatha Mouillet, Chris Orange

Mid-size law firms that want to grow efficiently, strengthen client relationships, and prove ROI for business development efforts need the right tools and strategy. In this infographic, Agatha Mouillet and Chris Orange explain how a well-implemented CRM changes how a firm thinks about and acts on its relationships and business development efforts.

View the infographic.

  

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