FTC Proposes Enforcement Policy Statement on Personalized Pricing: What Businesses Need to Know

On August 19, 2026, the FTC issued a press release outlining the agency’s proposed Enforcement Policy Statement on personalized pricing putting businesses on notice that using consumers’ personal data to set individualized prices without clear and conspicuous disclosures — including the fact of personalization, its basis, and the data used — may constitute a deceptive or unfair practice in violation of Section 5 of the FTC Act. Click here to read the full version of this alert.